This Shoe Company’s Instagram Ad With a Frat Is Pissing People Off
The brand also posted a video on its TikTok account outside of the Florida fraternity house with the caption “wtf is any shoe besides a HEYDUDE?”The post led to backlash in the comments section, with many questioning why the brand would choose to work with the fraternity. One of the "Steve 'SC' Cumfull" posts on X identified Kowalski by her full name and sorority affiliation.According to affidavits from the Gainesville Police Department, the posts accumulated thousands of views. Kowalski’s name went viral on X, causing her “widespread public humiliation and significant emotional distress,” according to the affidavit.
- ▪The brand also posted a video on its TikTok account outside of the Florida fraternity house with the caption “wtf is any shoe besides a HEYDUDE?”The post led to backlash in the comments section, with many questioning why the brand would cho
- ▪One of the "Steve 'SC' Cumfull" posts on X identified Kowalski by her full name and sorority affiliation.According to affidavits from the Gainesville Police Department, the posts accumulated thousands of views.
- ▪Kowalski’s name went viral on X, causing her “widespread public humiliation and significant emotional distress,” according to the affidavit.
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| Publication time | Fri, 02 Oct 2026 18:19:53 +0000 |
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Ej Dickson CultureOct 2, 2026 2:19 PMThis Shoe Company’s Instagram Ad With a Frat Is Pissing People OffA collaborative Instagram post between footwear line HEYDUDE and a University of Florida frat is sparking backlash due to sexual cyberharassment allegations against two former members.Photograph: James Gilbert/Getty ImagesCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyA popular national footwear brand recently published a collaborative Instagram post with a fraternity, despite two former members being recently accused of disseminating nonconsensual intimate images of a fellow college student.On September 25, HEYDUDE, a viral shoe brand that was acquired by Crocs in 2022, posted a photo on its Instagram account promoting shoes that appeared to be UF versions…
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