Trump’s Crazy AI Rebrand Was a Loyalty Test for Tech Execs—and It Worked
Steven LevyBusinessOct 2, 2026 11:00 AMTrump’s Crazy AI Rebrand Was a Loyalty Test for Tech Execs—and It WorkedFor years these billionaires gushed obsessively about AI. One of those scientists, John McCarthy, had suggested a name for the new field: artificial intelligence. When you search Google Scholar for “artificial intelligence,” approximately 7,420,000 results appear.
- ▪Steven LevyBusinessOct 2, 2026 11:00 AMTrump’s Crazy AI Rebrand Was a Loyalty Test for Tech Execs—and It WorkedFor years these billionaires gushed obsessively about AI.
- ▪One of those scientists, John McCarthy, had suggested a name for the new field: artificial intelligence.
- ▪When you search Google Scholar for “artificial intelligence,” approximately 7,420,000 results appear.
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| Original publisher | WIRED |
| Canonical URL | https://www.wired.com/story/trumps-crazy-ai-rebrand-was-a-loyalty-test-for-tech-execs-and-it-worked/ |
| Publication time | Fri, 02 Oct 2026 15:00:00 +0000 |
| Retrieval time | 2026-10-02T15:04:50.195Z |
| Last seen | 2026-10-02T15:04:50.195Z |
| Headline source | Publisher (no WeSearch rewrite) |
| Excerpt source | publisher body |
| Excerpt method | First ~120 words (~800 chars) of extracted publisher body, fair-use limited. |
| Summary | WeSearch · cerebras-chat (WeSearch summarizer) |
| Summary source text | contentText |
| Citation coverage | Summary is a WeSearch-generated derivative; primary citation is the original publisher URL. |
| Cluster | b_D243bt5Plz · 1 stories |
| Cluster logic | Grouped by semantic title/content similarity across sources within a rolling window. Same-publisher template collisions are excluded from coverage comparison. |
| Ranking reason | Story pages are not engagement-ranked. Hub feeds use recency, with optional source-diversified chronological ordering (cap consecutive stories per source). No personalized ranking. |
| Publisher visit | Yes — open original |
| Substitutes article? | No — link-out required for full text |
Rights status (four layers)
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| Indexing | May the item be indexed (stored, ranked, made findable)? | Allowed |
| Snippet | May a short excerpt of the publisher's text be shown? | Allowed |
| AI summary | May WeSearch generate its own short summary of the article? | Limited |
| Retrieval / RAG | May the content be exposed for third-party retrieval-augmented generation? | Not asserted |
| Model training | May the content be used to train AI models? | Not asserted |
| Commercial reuse | May the content be reused commercially? | Not permitted |
Basis: Derived from the published RSS/Atom feed. Contact: [email protected]. Reviewed: 2026-07-24.
Opening excerpt (first ~120 words) tap to expand
Steven LevyBusinessOct 2, 2026 11:00 AMTrump’s Crazy AI Rebrand Was a Loyalty Test for Tech Execs—and It WorkedFor years these billionaires gushed obsessively about AI. But they meekly went along when Trump cancelled the term.Photo-Illustration: WIRED Staff; Yuri Gripas/Getty ImagesCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storySeventy years ago last summer, a group of scientists met at Dartmouth College to discuss a wild idea—that machines might one day be capable of human-like thought processes. One of those scientists, John McCarthy, had suggested a name for the new field: artificial intelligence. It stuck. When you search Google Scholar for “artificial intelligence,” approximately 7,420,000 results appear. The term is utterly ubiquitous.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at WIRED.
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