Tim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise prices
Apple is planning to raise prices in response to the ongoing memory shortage. In an interview with The Wall Street Journal, Apple CEO Tim Cook says "price increases are unavoidable:" We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the […]
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TechCloseTechPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All TechNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsAppleCloseApplePosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All AppleTim Cook says RAM expenses are ‘unsustainable’ and Apple is going to raise pricesPrice hikes could be coming to the iPhone, iPad, and Mac.Price hikes could be coming to the iPhone, iPad, and Mac.by Emma RothCloseEmma RothNews WriterPosts from this author will be added to your daily email digest and your homepage feed.FollowFollowSee All by Emma RothJun 17, 2026, 9:42 PM UTCLinkShareGiftPhoto: Allison Johnson / The VergePart…
Excerpt limited to ~120 words for fair-use compliance. The full article is at The Verge.