Tom Steyer’s $195 million political advertising spend breaks record as the most expensive campaign this year
Tom Steyer is running the most expensive political advertising campaign in the U.S. this year, with over $195 million spent on ads. His spending far surpasses that of his nearest rival, Xavier Becerra, and has drawn criticism for attempting to 'buy' the governor's office. As the California primary approaches, Steyer's financial advantage is giving him a publicity edge, although history shows that high spending does not always guarantee electoral success.
- ▪Tom Steyer has spent over $195 million on political ads, breaking records for campaign spending.
- ▪His spending is more than 20 times that of his closest competitor, Xavier Becerra.
- ▪Steyer's campaign has faced criticism for trying to buy the governor's office with his personal wealth.
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Win or lose, billionaire Democrat Tom Steyer will leave a mark in the history books in his bid to become California’s next governor — he’s running the most expensive political advertising campaign in the country this year.Recommended Video Steyer — a former hedge fund manager turned liberal activist — has spent or booked more than $195 million in ads for broadcast TV, cable and radio with the tally still growing, according to data compiled by advertising tracker AdImpact. His torrent of ads have opened the one-time presidential candidate to criticism that he is trying to buy the governor’s chair, and his ad total represents more than 20 times the amount spent by his nearest rival, fellow Democrat Xavier Becerra, as the two duel for a spot in the November election.
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