UBS raises Apple price target ahead of earnings, keeps neutral rating
UBS raised its price target for Apple stock from $280 to $287 ahead of the company's Q3 2026 earnings report, citing strong iPhone demand and supply chain advantages, particularly for the iPhone 17 series. The bank maintained a neutral rating due to long-term concerns around product innovation and macroeconomic pressures, especially in China. Revenue forecasts for the June quarter were increased to $102 billion, reflecting improved outlook. Despite the modest target increase, sentiment around Apple remains positive among analysts.
- ▪UBS raised Apple's price target from $280 to $287 but kept a neutral rating on the stock.
- ▪The revised forecast includes a 4% increase in revenue expectations for the June quarter, reaching $102 billion.
- ▪UBS attributes the optimism to strong iPhone 17 demand and Apple's ability to secure memory amid supply constraints.
- ▪Long-term risks cited by UBS include potential product delays, weaker innovation, and declining iPhone shipments.
- ▪Other analysts, including BNP Paribas and JP Morgan, have also recently raised their price targets for Apple.
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