UK regulator proposes easing Apple, Google app store payment rules
Britain's Competition and Markets Authority has proposed changes that would let app developers direct users to alternative payment methods outside Apple and Google's app stores. The proposals would require any steering fees to be fair, lower than existing commissions, and to benefit consumers or innovation. The regulator is also considering mandating Apple to open its NFC technology for contactless payments within iOS apps.
- ▪The CMA plans to remove restrictions that currently prevent UK developers from steering users to off‑platform payment options, which are banned by Apple and limited by Google.
- ▪Any fees charged for such steering would need to be fair, lower than current app‑store commissions, and savings would have to be passed on to consumers or reinvested in innovation.
- ▪The regulator is evaluating a requirement for Apple to provide access to its near‑field communication (NFC) technology, enabling developers to offer contactless payment services in iOS apps.
- ▪Google said it has already introduced new Play Store terms that allow developers to steer users to external transactions, subject to certain restrictions, and has adjusted its fee structure.
- ▪Apple has not yet responded to the CMA's proposals.
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