USC men’s basketball has best roster under Eric Musselman: ‘We look the part’
Eric Musselman is part coach, part salesman. He has to be, given his DNA. His father, a journeyman basketball coach known for packing arenas wherever he went, taught him that an essential portion of his job was to raise fan interest. So after taking the USC men’s basketball job a little more than two years...
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Sports exclusive USC men’s basketball has best roster under Eric Musselman: ‘We look the part’ By Ben Bolch Published June 10, 2026, 8:40 a.m. ET See more of our coverage in your search results. Add The California Post on Google Eric Musselman is part coach, part salesman. He has to be, given his DNA. His father, a journeyman basketball coach known for packing arenas wherever he went, taught him that an essential portion of his job was to raise fan interest. So after taking the USC men’s basketball job a little more than two years ago, Musselman has invited fraternity brothers to practices, bought food for students and played pickleball with men’s tennis players — all in an effort to fill the Galen Center.
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