Versant Keeps Wheeling and Dealing: Sells SportsEngine to PlayMetrics
Versant, a media company led by CEO Mark Lazarus, has sold SportsEngine, a youth sports management and streaming platform, to PlayMetrics. The sale aligns with Versant's strategy to focus on core business areas such as business news, personal finance, and sports entertainment. Terms of the transaction were not disclosed, but both companies emphasized continued service and growth for SportsEngine customers under PlayMetrics' leadership.
- ▪Versant has sold SportsEngine to PlayMetrics, marking a shift from its previous role as an acquirer of digital businesses.
- ▪SportsEngine operates in the youth and local team sports management and streaming space, which is outside Versant's core focus areas.
- ▪PlayMetrics CEO Mike Doernberg stated the acquisition will accelerate their mission to build the best platform for youth sports operators.
- ▪Versant president Will McIntosh said the sale represents a strong outcome and positions SportsEngine for further growth.
- ▪Versant owns brands including CNBC, Golf Channel, E!, USA Network, and Fandango, and had previously signaled a strategic review of its portfolio.
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Versant CEO Mark Lazarus Photo by Tasos Katopodis/Getty Images for Semafor World Econom Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Versant is only a few months old, but it continues to cut deals. This time, however, it is a seller, not a buyer. The Mark Lazarus-led media company has sold SportsEngine, a youth and local team sports management and streaming platform, to PlayMetrics. Terms of the deal were not disclosed.
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