‘VisionQuest’ Had ‘No Need’ to Use GenAI, Says Showrunner
Showrunner Terry Matalas confirmed that Marvel Television's upcoming series VisionQuest did not use generative AI in its production. The team instead incorporated visual design elements that mimic AI rendering styles to comment on the technology. The series is scheduled to premiere on Disney+ on October 14.
- ▪Terry Matalas stated there was no need to use generative AI for the production of VisionQuest.
- ▪Production designer Will Hughes-Jones created visuals that mimic AI rendering, such as disconnected stair bannisters and sunflower motifs.
- ▪Costume designer Sarah Young embedded robotic code into the stitch lines of Vision's suit.
- ▪The show is set to premiere on Disney+ on October 14.
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A month out from Marvel Television’s VisionQuest, showrunner Terry Matalas wanted to make it loud and clear: the show’s production was free of generative AI. During a set visit, Matalas told ScreenRant there “wasn’t really a need” to use the controversial technology. It’s a fair question to ask, and not just because Vision’s whole deal is technology: both Spider-Man: Brand New Day and Marvel’s Wolverine were accused of using it, with some debate over how true those accusations were. Not to mention 2022’s Secret Invasion specifically used genAI for its opening titles, something its showrunner probably regrets gushing about nowadays. While the show doesn’t use it, Matalas told the outlet the show will comment on genAI in a “really fun way” via its designs.
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