Website is your first agent
The article argues that as AI agents increasingly evaluate professional capabilities, individuals and brands must present structured, machine-readable data on their websites rather than relying on human-optimized content like LinkedIn profiles or portfolios. Current web presences focused on visual appeal and narrative are ineffective for agents that require typed content, explicit relationships, and queryable data. The shift toward agent-mediated discovery means that legibility to machines will determine visibility and selection in the future.
- ▪AI agents evaluating professional work cannot effectively parse unstructured human-optimized content like LinkedIn profiles or PDF portfolios.
- ▪An agent-readable web presence requires typed content, explicit relationships between ideas, multiple machine-readable formats, and queryable data infrastructure.
- ▪Structured data formats such as graph.json, llms.txt, and SQL-enabled endpoints allow agents to assess expertise, intellectual depth, and capabilities more effectively than traditional websites.
Opening excerpt (first ~120 words) tap to expand
A question that seems minor but probably isn’t: when an agent is dispatched to evaluate whether someone can do a specific kind of work, what does it read? Not your LinkedIn. LinkedIn is optimized for a feed algorithm, not for structured evaluation. Not your portfolio PDF. No agent is parsing a PDF designed for a human recruiter’s fifteen-second scan. The agent reads whatever structured data it can find at your domain. If that data is a WordPress theme with a hero image and a hamburger menu, the agent extracts almost nothing. If that data is a capability manifest with typed relationships, queryable content, and verifiable claims — the agent has something to work with.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Ned Karlovich.
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