Why the World Cup pink cleat trend spells ‘disaster’ for big shoe brands
A team pic of one all pink-booted squad shows that the similarly colored cleats by different brands all blend into one, according to a sneaker site.
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Page Six Hollywood Why the World Cup pink cleat trend spells ‘disaster’ for big shoe brands Published July 6, 2026, 9:45 a.m. ET If you’ve been watching the World Cup, you’ve probably gotten into all sorts of delightfully obscure details and ephemera about teams from Cape Verde to Norway. But you also may have noticed that one detail uniting the global squads is the ubiquity of pink cleats on the field. The Athletic reported on why players are thinking pink — it gives them confidence to wear the swaggy hue. And Nike, Adidas, Puma, New Balance and Skechers have all outfitted them with varying shades of the same color as special Cup releases. 6 The World Cup’s pink cleat trend is creating a blur on the pitch for big brands.
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