Will AI lead to more accurate opinion polls?
An AI-driven opinion polling company called Naratis is using conversational AI agents to conduct qualitative political and commercial polls in France, aiming to make the process faster, cheaper, and more scalable while maintaining near-human accuracy. The technology enables real-time data collection and analysis by conducting simultaneous interviews and assessing respondent depth and authenticity. While traditional polling faces declining response rates and rising costs, AI integration is growing across the industry, though major firms remain cautious about using synthetic respondents in political contexts.
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Will AI lead to more accurate opinion polls?Just nowShareSaveAdd as preferred on GoogleJohn LaurensonBusiness Reporter, ParisGetty ImagesCollecting opinions is time consuming work"When you hear the word 'politician', what is the first image or emotion that comes to mind?"The voice is young, female, brisk and business-like and belongs to an AI agent. A computer programme in other words. A string of code.A man on the other end of the line replies. While he's airing what is a pretty cynical opinion of politicians, three other AI agents process what he's saying.One checks he's answering the question, one analyses whether he's being too superficial and needs prompting to go deeper, while the third checks that the respondent is not a fraud… not a robot, for example.This poll is being conducted…
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