With Nostalgia In Full Boom, Younger Music Fans Are Turning Back the Clock
A recent study by Luminate indicates that younger music fans are increasingly favoring music from the 1990s and earlier over contemporary releases. The trend shows a decline in preference for 2020s music among listeners aged 13 to 24, with a notable rise in the popularity of older tracks. This shift is attributed to nostalgia and the influence of older generations sharing their favorite music with younger audiences.
- ▪Listeners aged 13 to 24 are embracing music from the 1990s and earlier, with 25 percent now favoring it compared to 18 percent in 2021.
- ▪The 2020s remains the most popular decade among this age group, but its preference has dropped from 55 percent in 2021 to 44 percent in 2025.
- ▪The resurgence of 1990s music is linked to older millennials introducing their children to the music they enjoyed.
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| Original publisher | The Hollywood Reporter |
| Canonical URL | https://www.hollywoodreporter.com/music/music-industry-news/old-music-coming-back-luminate-study-1236612110/ |
| Publication time | Wed, 03 Jun 2026 18:15:05 +0000 |
| Retrieval time | 2026-06-03T18:22:52.881Z |
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Prince Kevin Winter/Getty Images Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment Maybe music was better back when you were a kid. That’s at least a conclusion some may reach based on a study Luminate released on Wednesday, which suggests that with nostalgia in full force, younger audiences are starting to veer away from current releases in favor of music released before they were even born.
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