World Cup travel boost hasn't materialized for U.S. businesses — yet

Sojern's flight booking data shows nearly an 8% increase in Miami, with New York showing nearly the same boost. Dallas-Fort Worth is seeing a roughly 10% jump and nearly 13% increase in Houston. But not all cities are seeing the same lift. For instance, Seattle's flight bookings are nearly 21% lower than this time last year. The expanded World Cup format means more inventory and more tickets to sell across more matches. Marquee games, host-nation matches and the final are still expected to command premium demand. But lower-profile group-stage matches in large NFL stadiums have been harder to fill, especially with ticket prices remaining high, on par with Super Bowl-level scarcity. That creates a pricing challenge. Host cities and hotel owners prepared for a once-in-a-generation event.

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