X Is Making a Major Creator Push, Launching Ad Product to Connect Brands and Users (Exclusive)
X is launching a new product called Creator Connect to enhance its presence in the creator economy. This initiative aims to connect brands with a diverse range of creators, particularly smaller and niche ones, using AI technology. The platform is focusing on fostering a healthy creator ecosystem while increasing ad spending from major brands.
- ▪X is entering its 'creator era' with a new product aimed at enhancing creator engagement.
- ▪Creator Connect will use AI to match brands with suitable creators based on specific campaign needs.
- ▪The product is designed to connect brands with rising and niche creators, not just the top influencers.
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X Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment X wants to carve out a bigger slice of the creator economy, and it is launching a new product that it thinks can entice creators to do more on the platform (and earn more revenue doing it), while also persuading big brands to spend more on ads, all powered by AI, of course. “We’ve really been looking at this as the year where we’re entering our creator era as a platform, and really trying to build a platform that fosters a healthy creator economy,” says Mitchell Smith, the global head of content partnerships for X, in an interview with The Hollywood Reporter.
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