Xbox Hires New Exec To 'Strengthen The Console Side' Of The Business
Microsoft has appointed new executives to enhance the Xbox console division. Matthew Ball has been named Chief Strategy Officer, focusing on the Xbox Series X|S and Project Helix. Scott Van Vliet has also joined as Chief Technology Officer to improve product development efficiency.
- ▪Matthew Ball is the new Chief Strategy Officer for Xbox.
- ▪Scott Van Vliet has been appointed as Chief Technology Officer.
- ▪Asha Sharma emphasized the importance of these changes for Xbox's future.
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| Original publisher | Pure Xbox |
| Canonical URL | https://www.purexbox.com/news/2026/05/xbox-hires-new-exec-to-strengthen-the-console-side-of-the-business |
| Publication time | Wed, 20 May 2026 17:00:00 GMT |
| Retrieval time | 2026-05-20T17:05:02.733Z |
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NewsXboxMicrosoftIndustryXbox Series XXbox Series SProject Helix Xbox Hires New Exec To 'Strengthen The Console Side' Of The Business A new technology officer has also been appointed by Ben Kerry4 mins ago Share: Coming by way of both The Game Business and The Verge (paywalled) this evening, Microsoft has hired a pair of new Xbox executives - including a Chief Strategy Officer to "strengthen the console side of Xbox"; as The Game Business puts it. That new CSO is called Matthew Ball; an industry analyst who produces the annual 'The State of Video Gaming' report. Ball is coming in to help with the console side of the business as Microsoft puts renewed focus on Xbox Series X|S and builds towards Project Helix.
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