Xreal Just Made Its AR Glasses a Lot More Affordable
Xreal has introduced a new subbrand, X by Xreal, aimed at making AR glasses more affordable. The first model, the a01, is priced at $299, significantly lower than the original Xreal One. These glasses feature a lightweight design and innovative technology, making them an attractive option for newcomers to video glasses.
- ▪Xreal's new subbrand X by Xreal has launched its first AR glasses, the a01, priced at $299.
- ▪The a01 glasses weigh 62g and feature a 1,600-nit micro OLED display with HDR10.
- ▪They include an anti-shake algorithm for image stabilization and offer interchangeable front frames.
Opening excerpt (first ~120 words) tap to expand
Everyone interested in dipping their toes into video glasses probably has one common barrier: price. As enticing as gluing a huge virtual screen to your eyeballs can be for some people, spending up to $850 to do so feels like a tough sell. To combat sticker shock and invite newcomers to try video glasses out, Xreal has launched a new subbrand called X by Xreal, or XBX, and its first glasses start at just $299. For comparison, the starting price of Xreal glasses (the Xreal One) is $450—not an earth-shattering difference, but likely a significant one for many people. X by Xreal’s first glasses, the a01, look solid on paper. They have a 1,600-nit micro OLED display with HDR10 and weigh 62g, which is notably lighter than the Xreal One that clocks in at about 82g.
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