Your company needs a Chief Trust Officer. Here’s three reasons why
Trust is a critical asset for companies, but it requires active management and ownership. Many organizations lack a dedicated role to oversee trust as a strategic discipline, leading to inconsistencies in stakeholder experiences. As trust dynamics shift towards local communities, companies must adapt their strategies to maintain confidence among their audiences.
- ▪Trust is increasingly conditional and fragile, with 61% of people globally holding a grievance mindset.
- ▪Most companies do not have a Chief Trust Officer, which leads to a lack of centralized ownership over trust management.
- ▪Trust drives revenue growth and is built over time through consistent behavior, not just crisis management.
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Trust is now one of the most important assets a company holds. But that trust is neither automatic nor secure. While business remains more trusted globally than government or media, that advantage is increasingly conditional and fragile. Edelman research shows 61% of people globally now hold a grievance mindset, believing institutions serve narrow interests while making their lives harder. In that environment, trust is not a permanent advantage. It’s an asset companies must continuously earn and actively protect. Recommended Video Most companies understand trust matters. Few manage it with clear ownership. Responsibility is spread across communications, legal, compliance, HR, government affairs, and security, each operating with different incentives and time horizons.
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Excerpt limited to ~120 words for fair-use compliance. The full article is at Fortune.
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