Your morning coffee is becoming optional at Starbucks

Starbucks is making changes to its menu and store experience to appeal to customers who are drinking less coffee, including expanding non-coffee beverages and introducing new food options. The shift reflects broader consumer trends toward healthier and more diverse drink choices, including tea, refreshers, and plant-based beverages. The company is also updating store layouts to emphasize speed and convenience. These moves aim to keep Starbucks relevant as morning coffee routines evolve.