Blouge Is Our Summer Wine Crush
Blouge, a new category of wine, is gaining popularity as a chilled red option. Made by cofermenting red and white grapes, it offers a lighter and more affordable alternative to traditional heavy reds. This wine style is rooted in traditional winemaking practices and appeals to modern consumer preferences for low-alcohol, easy-drinking options.
- ▪Blouge is a portmanteau of the French words for white (blanc) and red (rouge).
- ▪The wine is made by cofermenting red and white grapes, resulting in a lighter and lower alcohol content.
- ▪Sales of blouge wines have increased significantly, with one label reporting a 40% rise in sales from the previous year.
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DrinksBlouge Is Our Summer Wine CrushA portmanteau of "blanc" and "rouge," this emerging category is the best thing to happen to chilled reds since the ice bucket.By Emily SaladinoMay 27, 2026“The word is out on blouge,” says Meri Lugo, the managing partner of Domestique, a natural wine shop in Washington, D.C. “One of our regulars recently told us that blouge is going to be his wine of the summer.”A subcategory of chillable reds, blouge wines are made by cofermenting red and white wine grapes. The resulting bottles are lighter, brighter, and lower in alcohol than heavyweights such as Cabernet Sauvignon or Barolo. Blouge tends to be relatively affordable, too.
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