Fora

The idea for a modern, tech-savvy travel agency started during the pandemic, when Fora co-founder Henley Vazquez saw her travel business vanish. She was confident the industry would return and, along with co-founders Evan Frank and Jake Peters, she saw an opportunity to reinvent the $100 billion travel adviser industry that was hampered by outdated technology, gatekeeping, and biased commission structures. “We didn't want to just do something that was a better version of what happened already; we wanted to create a place for new people to enter the industry,” Vazquez says. Anyone can apply to be a Fora adviser, go through online training, and pay a fee to access all of Fora’s tools and accommodation and activities partners that they can book with.

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Excerpt limited to ~120 words for fair-use compliance. The full article is at TIME — Top.