Lululemon names former Unilever executive as new director, sources say
Lululemon has appointed Esi Eggleston Bracey, a former Unilever executive, to its board of directors. This marks the second new board appointment in two months as the company seeks to revitalize its brand amid challenges. The appointment comes as Lululemon prepares for a proxy fight with its founder, Chip Wilson, who has expressed concerns about the company's direction.
- ▪Esi Eggleston Bracey was previously the chief growth and marketing officer at Unilever.
- ▪Lululemon's founder, Chip Wilson, has criticized the company for losing its 'cool' factor.
- ▪The company will hold its annual meeting on June 25, where Bracey will stand for election.
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Open this photo in gallery:Lululemon has named Esi Eggleston Bracey, a former Unilever exeuctive, to its board. She's the second new board appointment in as many months.WANG ZHAO/AFP/Getty ImagesShareSave for laterPlease log in to bookmark this story.Log InCreate Free AccountLululemon Athletica LULU-Q is appointing an executive with significant branding and marketing experience to its board as the athletic apparel maker’s founder presses management to revive its brand. Esi Eggleston Bracey, who was chief growth and marketing officer at Unilever until earlier this year and previously held senior positions at Procter & Gamble, will become a director immediately, the company said on Tuesday.News of her impending appointment was first reported by Reuters.Open this photo in gallery:Esi…
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