Netflix wants you to watch ‘Clips,’ its TikTok-like vertical video feed
Netflix is introducing a new feature called Clips, a vertical video feed in its mobile app designed to help users discover content through short, personalized highlights from its original programming. The feature, similar to TikTok and Instagram Reels, aims to engage users with curated clips tailored to their viewing preferences without requiring long viewing sessions. This move aligns with broader industry trends as other streamers and platforms increasingly adopt vertical video formats for mobile audiences.
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You’ve heard of Instagram Reels — now get ready for Netflix Clips. Netflix is redesigning its mobile app and introducing Clips, a vertical video feed intended to help users discover new content by sharing highlights from original Netflix programming. “Think of ‘Clips’ as a personalized highlight reel that helps you decide what to watch or play next, without endless scrolling,” Netflix wrote in a press release. “You’ll see short clips from series, films and specials tailored to your tastes, with an easy way to go deeper when something grabs your attention.” The idea is that if you’re on the go, you likely aren’t going to pull out your phone to watch the next three minutes of the “Love is Blind” episode you’re on.
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