Spotify introduces verified artist badges to help distinguish humans from AI
Spotify is introducing a 'Verified by Spotify' badge to help listeners identify authentic human artists amid a rise in AI-generated music and artist impersonators. The badge will be granted to artists who demonstrate a real-world presence, sustained listener engagement, and notable contributions to music culture. Verification is rolling out gradually, with most searchable artists expected to receive the badge over time.
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As AI-generated artists and tracks flood music streaming platforms, Spotify is rolling out a new “Verified by Spotify” badge to help listeners more easily identify authentic human artists. To receive the badge, artists must meet certain criteria. Spotify looks for an identifiable artist presence both on and off platform, like concert dates, merch, and linked social accounts on their artist profile. Profiles that primarily represent AI-generated music or AI-persona artists are not eligible for verification. Additionally, artists must have consistent listener activity and engagement over time. Spotify is focusing on artist profiles that people are actively seeking out over a sustained period of time, rather than those who are experiencing one-time spikes in engagement.
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