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RingConn’s Lord of the Rings promotion assumes smart ring wearers want to be like Gollum

Stevie Bonifield· ·2 min read · 0 reactions · 0 comments · 5 views
RingConn’s Lord of the Rings promotion assumes smart ring wearers want to be like Gollum

Smart ring maker RingConn's marketing copy says Lord of the Rings' "enduring narrative highlights a simple but powerful idea: that meaningful transformation often begins with the choices we make each day. RingConn embraces a similar philosophy, believing that lasting change begins with everyday awareness and small, intentional decisions." Of course, the "intentional decisions" Frodo makes […]

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The Verge · Stevie Bonifield
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GadgetsCloseGadgetsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All GadgetsEntertainmentCloseEntertainmentPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All EntertainmentNewsCloseNewsPosts from this topic will be added to your daily email digest and your homepage feed.FollowFollowSee All NewsRingConn’s Lord of the Rings promotion assumes smart ring wearers want to be like Gollum RingConn’s 25th anniversary LOTR collaboration ties its smart ring to a themed charging pouch and digital movie codes.

Excerpt limited to ~120 words for fair-use compliance. The full article is at The Verge.

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