Roku Hikes Hardware Prices by Up to 60%
Tech > Home Entertainment > Media Streamers Roku Hikes Hardware Prices by Up to 60% RAMageddon has claimed another company's products, with costs for streaming devices the latest to blow out. In an unusual move, Roku lists the existing prices on its website as “limited time,” but hasn’t specified when the new prices listed will kick in. The biggest increases are for Roku’s flagship devices — the Roku Ultra and Streambar SE — which will increase in price from $100 to $150.
- ▪Tech > Home Entertainment > Media Streamers Roku Hikes Hardware Prices by Up to 60% RAMageddon has claimed another company's products, with costs for streaming devices the latest to blow out.
- ▪In an unusual move, Roku lists the existing prices on its website as “limited time,” but hasn’t specified when the new prices listed will kick in.
- ▪The biggest increases are for Roku’s flagship devices — the Roku Ultra and Streambar SE — which will increase in price from $100 to $150.
5 outlets in our directory ran this story, first to last over 4 hours. All of the coverage we found sits in one bucket: centre. That one-sidedness is itself worth noticing.
- ▪ Roku jacks up streaming device prices by up to 60% — Android Police
- ▪ Roku’s streaming hardware is getting up to 50% more expensive — Android Authority
- ▪ Roku raises prices on streaming hardware by up to $50 — 9to5Google
- ▪ Roku raises streaming hardware prices by up to $50 — The Verge
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Tech > Home Entertainment > Media Streamers Roku Hikes Hardware Prices by Up to 60% RAMageddon has claimed another company's products, with costs for streaming devices the latest to blow out. Ty Pendlebury Editor TV and home video editor Ty Pendlebury joined CNET Australia in 2006, and moved to New York City to be a part of CNET in 2011.… Read full bio Ty Pendlebury Editor Read full bio July 24, 2026, 5:10 pm ET 1 min read Geoffrey Morrison/CNET Roku is increasing the cost of its popular streaming players by up to $50, with one report suggesting that the AI-influenced RAMageddon is to blame. In an unusual move, Roku lists the existing prices on its website as “limited time,” but hasn’t specified when the new prices listed will kick in.
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