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Roku Is Raising Its Hardware Price Up to 50%. Here's How to Avoid the Increase

Will McCurdy· ·3 min read · 0 reactions · 0 comments · 6 views
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Roku Is Raising Its Hardware Price Up to 50%. Here's How to Avoid the Increase
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It's getting a lot more expensive to be a streaming fan. It's not just streaming services that are spiraling up in price; Roku is now bumping up the prices of some of its flagship streaming hardware devices by 50%.The high-end Roku Ultra saw one of the biggest price hikes, hitting $150, up from $100. Meanwhile, the lower-cost Roku Streaming Stick saw a 33% increase from $30 to $40.

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PCMag · Will McCurdy
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It's getting a lot more expensive to be a streaming fan. It's not just streaming services that are spiraling up in price; Roku is now bumping up the prices of some of its flagship streaming hardware devices by 50%.The high-end Roku Ultra saw one of the biggest price hikes, hitting $150, up from $100. Meanwhile, the lower-cost Roku Streaming Stick saw a 33% increase from $30 to $40. The Roku Streaming Stick Plus now costs $60, up from $40, while the Roku Streaming Stick 4K went from $50 to $80 and the Roku Streambar SE jumped from $100 to $150.In an interview with The Desk, Roku chalked up the increase to RAM supply issues caused by the AI boom, which is currently impacting prices of consumer electronics of all kinds, from consoles to smartphones to PCs.

Excerpt limited to ~120 words for fair-use compliance. The full article is at PCMag.

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