Roku’s $3 streaming service, Howdy, reaches 1M subs, per recent report
Roku's $2.99 monthly streaming service, Howdy, has surpassed 1 million subscribers since its August 2025 launch, according to research firm Antenna. The service offers ad-free access to around 10,000 hours of movies and older TV shows from studios like Lionsgate and Warner Bros. Discovery. Howdy’s early success is attributed to its low price, ease of access, and availability on platforms like Amazon Prime Video and a standalone mobile app.
Opening excerpt (first ~120 words) tap to expand
Roku’s latest streaming bet is off to a solid start. Its affordable subscription service, Howdy, has now passed 1 million subscribers, according to data from research firm Antenna. This is a notable milestone for a platform that’s still pretty new, and suggests that it’s striking a chord with viewers who are tired of paying for yet another expensive subscription. Launched in August 2025, Howdy is Roku’s first real push into paid, ad-free streaming. At just $2.99 a month, Howdy is aimed at people who want something extra to watch for a lower cost. The service includes around 10,000 hours of content, with a mix of movies, older TV shows, thanks to deals with studios like Lionsgate and Warner Bros. Discovery.
…
Excerpt limited to ~120 words for fair-use compliance. The full article is at TechCrunch.
Discussion
0 commentsMore from TechCrunch
