Uber is in the hotel business now, thanks in part to AI
Uber has expanded its app to include hotel bookings, marking a shift beyond its original ride-hailing and food delivery services. The feature, available in the U.S. at launch, integrates Expedia's inventory and will later include Vrbo rentals, with added perks for Uber One subscribers. The company credits agentic AI tools for accelerating development timelines, enabling faster rollout of new features like travel mode and in-vehicle dining.
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Uber customers in the United States can now book hotels directly through the app, one of several new features announced Wednesday that pushes far beyond the company’s original ride-hailing purpose and even deeper into its users’ lives. Uber announced the new hotel booking feature on Wednesday during its product-heavy annual Go-Get event in New York City. At launch, Uber customers will have access to more than 700,000 hotels worldwide through a partnership with Expedia Group, the travel company that Uber CEO Dara Khosrowshahi led for 12 years. Uber said vacation rental inventory from startup Vrbo will be added to the app later this year.
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