Self-made multimillionaire Emma Grede says she was ‘using AI like a 42-year-old woman’—until Mark Cuban gave her a wake-up call
Emma Grede, a successful entrepreneur and CEO, has acknowledged the need to enhance her use of AI after a conversation with Mark Cuban. Despite her previous efforts to promote AI within her companies, she realized she was not utilizing it to its full potential. Grede aims to leverage AI for smarter decision-making rather than just increasing productivity.
- ▪Emma Grede is the founding partner of Skims and CEO of Good American.
- ▪She previously incentivized her staff to use AI by offering cash bonuses.
- ▪After discussing AI with Mark Cuban, Grede recognized the need to improve her own AI skills.
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The British-born entrepreneur Emma Grede, best known as the founding partner of Kim Kardashian’s $5 billion shapewear empire Skims and the CEO of denim brand Good American, has built a reputation on spotting cultural shifts before they hit the mainstream. Recommended Video When Grede and Khloé Kardashian’s Good American denim line dropped, it made $1 million on day one, making it the biggest denim launch in apparel history. Grede has helped redefine inclusion in retail and became the first Black female investor on Shark Tank—all before turning 43. But for all her business instincts, Grede admits there’s one area where she needed a push—and fellow ex–Shark Tank star Mark Cuban was the one who gave it to her.
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