ServiceNow under siege as Atlassian adds to ITSM take-outs
Atlassian reported its strongest quarter yet in displacing a major IT service management (ITSM) provider, indirectly targeting ServiceNow. The company's service collection, including Jira Service Management, has surpassed $1 billion in annual recurring revenue and is expanding beyond IT into HR and other enterprise functions. ServiceNow now faces intensified competition not only from Atlassian but also from Salesforce, which is leveraging AI to win over ITSM customers.
- ▪Atlassian reported its largest-ever quarter for competitive displacements from a major ITSM provider, though did not name ServiceNow.
- ▪The company's service collection, including Jira Service Management, has surpassed $1 billion in annual recurring revenue with over 30% year-over-year growth.
- ▪75% of the Fortune 500 use Atlassian's service collection, and 60% of its customers use it outside of IT, including in HR and marketing.
- ▪Salesforce also claimed to have taken five ServiceNow customers, citing AI as a key competitive advantage.
- ▪CEO Mike Cannon-Brookes emphasized that AI is driving Atlassian's growth and displacing legacy ITSM platforms.
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SaaS ServiceNow under siege as Atlassian adds to ITSM take-outs CEO Mike Cannon-Brookes touts 'largest ever quarter for competitive displacements' O'Ryan Johnson Fri 1 May 2026 // 21:39 UTC The chase is on. Atlassian reported its largest-ever quarter for taking share from a major IT service management provider, CEO Mike Cannon-Brookes said on the company's fiscal third-quarter earnings call Thursday, escalating its rivalry with ServiceNow. “This is our largest ever quarter for competitive displacements from a major ITSM provider,” Cannon-Brookes said, without referring to ServiceNow by name. “We're taking share from rivals as customers move away from legacy systems and choose Atlassian for a more modern, AI native and much better value service platform.
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