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Uber’s Autonomous Vehicle Strategy: Slow Their Adoption

Aarian Marshall· ·6 min read · 0 reactions · 0 comments · 6 views
Uber’s Autonomous Vehicle Strategy: Slow Their Adoption

In at least two places, Uber has pushed a policy that could give it an advantage over developers of self-driving cars. The company says it’s fighting monopolies.

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WIRED · Aarian Marshall
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Aarian MarshallGearJul 12, 2026 3:55 PMUber’s Autonomous Vehicle Strategy: Slow Their AdoptionIn at least two places, Uber has pushed a policy that could give it an advantage over developers of self-driving cars. The company says it’s fighting monopolies.Photograph: Myung J. Chun/Getty ImagesCommentLoaderSave StorySave this storyCommentLoaderSave StorySave this storyA decade ago, then-Uber CEO Travis Kalanick said he saw autonomous vehicles as an existential threat to the ride-hail company's business model.“What would happen if we weren’t a part of that future? If we weren’t part of the autonomy thing? Then the future passes us by,” Kalanick told Business Insider.In the years since, Uber has settled on a strategy that, rather than see it build and operate its own self-driving cars, puts…

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