Without an incentive to win, LIV Golf only set itself up to lose
LIV Golf appears to be nearing its end after losing financial backing from Saudi Arabia's Public Investment Fund, according to recent reports. The tour, which disrupted the golf world by luring players with large payouts, lacked a traditional incentive to win due to its team-based, no-cut format. Without continued funding, the future of the league looks unsustainable.
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Mark Cannizzaro Without an incentive to win, LIV Golf only set itself up to lose By Mark Cannizzaro Published April 29, 2026, 9:07 p.m. ET Greg Norman, who is no longer with LIV Golf, and asir Al-Rumayyan, Governor of Public Investment Fund of Saudi Arabia pictured in 2022. AP If it’s true — and there’s little reason to believe it isn’t, based on the increasing noise and recent credible reports — LIV Golf is dead. Sure, LIV Golf, which this week already “postponed” its upcoming event in New Orleans to a fall date, might stage more tournaments before the doors are officially shuttered. But the Saudi-backed rival tour to the PGA Tour is about to be Saudi-backed no longer, according to a Wednesday report in The Wall Street Journal.
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