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AI Agents Debate at Skift Data + AI Summit 2026
The Skift Data + AI Summit 2026 featured a debate on whether AI agents should control the customer journey. Adam…
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United Chased Delta and American. Now Airline M&A Has Stalled
Now Airline M&A Has Stalled Meghna Maharishi July 26th, 2026 at 4:45 PM EDT Photo Credit: A United Airlines Boeing 787 Dreamliner at Chicago O'Hare International Airport. Vincenzo Pace Skift Take The proposed merger…
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Marriott International and Google at Skift Data + AI Summit 2026
At the Skift Data + AI Summit 2026, leaders from Marriott International and Google discussed the challenges of…
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Air India’s Premium Reset in North America Isn’t Finished Yet
Air India is making significant improvements to its services in North America, aiming to enhance customer perceptions.…
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Travel Industry Warns Against DHS Threat to Halt Customs at ‘Sanctuary Cities’
The travel industry is expressing concerns over a potential decision by the Department of Homeland Security to halt…
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Luxury Retail’s Hospitality Problem Isn’t a Training Problem
The article discusses the challenges luxury retail faces in adopting a hospitality mindset. It argues that while the…
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IndiGo Will Stick to Low-Cost DNA Even as Willie Walsh Takes Over
IndiGo will maintain its low-cost business model despite the upcoming leadership change with Willie Walsh as CEO.…
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Royal Caribbean’s Giant Beach Resort Blocked by Mexico after Environmental Backlash
Royal Caribbean's ambitious plan to build a large water park in Mexico has been halted by local authorities due to…
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India’s Luxury Hotels Are Finding a New Anchor, and It’s Not Foreign Tourists
India's luxury hotel market is increasingly supported by domestic affluent travelers rather than foreign tourists.…
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Inside Guatemala’s Plan to Be Central America’s Next Long-Haul Destination
Guatemala is working to enhance its tourism sector by increasing long-haul flight options from Europe and Canada. The…
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‘Empty Calories’: Hyatt Tells Investors to Stop Counting Rooms
Hyatt is urging investors to focus on the quality of its guests rather than the quantity of rooms. The company's CEO…
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Marriott Signs ResortPass Deal. Why Hotels Are Pushing to Sell More Than Rooms.
Marriott International has signed a multiyear deal with ResortPass to offer day access to hotel amenities like pools…
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Mews and SiteMinder to Put Hotel Distribution, Operations Under One Roof — Exclusive
Mews and SiteMinder are collaborating to integrate hotel distribution and operations into a single platform. This…
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Airbnb Invests in WeRoad — and Hired Its CEO to Lead Hotels
Airbnb has invested $58 million in WeRoad and appointed its CEO, Andrea D'Amico, to lead its hotel division. This…
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Waldorf Astoria, Aman, and Auberge Invest in Texas Hill Country
Luxury hotel brands are increasingly investing in Texas Hill Country, attracted by the region's growing wealth.…
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Airbnb Names Booking.com Veteran in Hotel Leadership Shakeup
Airbnb has appointed Andrea D'Amico, a former Booking.com executive, as its new VP of Hotels. This leadership change…
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Room Mate Hotels CEO on the Loyalty Gap Squeezing Boutique Brands
Room Mate Hotels CEO Víctor Fernández discusses the challenges faced by mid-sized boutique brands in competing with…
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Fiji’s Tourism Needs Asia. Why Its CEO Picked China’s Trip.com as a Partner
Tourism Fiji is focusing on Asia as a key growth area by partnering with Trip.com Group. This collaboration aims to…
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Airlines Expect Another Record Summer Despite High Fuel Prices
Airlines are anticipating a record summer travel season despite rising fuel prices. American Airlines expects to carry…
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U.S. Plans to Scale Back on Collecting All Travelers’ Social Media
U.S. Customs and Border Protection is revising its proposal for social media data collection from international…
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Spain’s Top Court Voids National Short-Term Rental Registry
Spain's Supreme Court has invalidated a national registry for short-term rental hosts, which was established under a…
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Dubai’s $400M in Tourism Aid Buys Time. Operators See Empty Rooms.
Dubai has introduced a $400 million aid package to support its struggling tourism sector amid low occupancy rates. The…
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Skift Data + AI Summit: Five Tensions in the Room
The Skift Data + AI Summit highlighted five key tensions in the industry. These tensions reflect the ongoing…
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Air India’s Outgoing CEO: ‘The Person That Takes Over Will Have Their Hands Full’
Air India's outgoing CEO Campbell Wilson has highlighted the challenges faced by the airline over the past year.…
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Brian Chesky on Boutique Hotels vs. Chains, Taking on Expedia and Booking, and Where Airbnb Has Stumbled
Airbnb CEO Brian Chesky discussed the company's strategic shift towards boutique hotels and the integration of the…
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Expedia to Launch Agentic AI Tools for B2B Partners
Expedia is set to launch a new B2B Model Context Protocol server, which will enable partners' AI agents to connect…
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Europe’s Air Safety Watchdog Is Grounding Its Own Airlines — and Dubai Carriers Are Winning
European airlines are currently grounded due to a safety bulletin from the European Union Aviation Safety Agency…
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Gulf Travelers Are Searching, Not Booking: How the Iran War Is Reshaping Travel Demand
The ongoing Iran war has significantly impacted travel behavior among Gulf travelers. While flight searches have…
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Booking Holdings to Sell Ads Across All Three OTA Brands for the First Time: Exclusive
Booking Holdings is launching BKNG Ads, allowing advertisers to promote across its three major brands: Booking.com,…
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Airbnb Adds Rental Cars, Stepping Onto Expedia and Booking’s Turf
Airbnb has announced its entry into the rental car market as part of its annual Summer Release. This move allows users…
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Rakuten Travel Plans U.S. Push: Exclusive
Rakuten Travel is planning to expand its operations into the U.S. market, focusing initially on the West Coast and…
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From Dara to Ariane: Mapping Expedia’s 9-Year Transformation
Expedia has undergone significant transformation over the past nine years, shifting from a collection of consumer…
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Expedia To Acquire CarTrawler in Second B2B Deal of 2026
Expedia has announced its acquisition of CarTrawler, marking its second B2B deal of 2026. This acquisition aims to…
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What the SAMHI Hotels–RARE India Deal Signals for Experiential Hospitality
RARE India has partnered with SAMHI Hotels to enhance its curated hospitality model while maintaining individuality in…
Skift
Why Yield Optimization Is the Only Travel AI Story That Matters Right Now
Mia Morisset emphasizes the importance of yield optimization in the travel AI sector, highlighting its potential for…
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Google Names Hotels as Next Vertical for Agentic Shopping
Google has announced that it will expand its Universal Commerce Protocol to include hotel bookings. This move is part…
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Expedia CEO Ariane Gorin on What Companies Get Wrong About AI Chatbots
Expedia CEO Ariane Gorin discussed the company's evolving approach to AI chatbots, particularly their trip-planning…
Skift
‘Skip the Visa’: Indian Companies Respond After Modi’s Call to Stay Home
Indian companies are responding to Prime Minister Modi's call for citizens to prioritize domestic travel over foreign…
Skift
Riyadh Air Opens Bookings for Formal London Launch
Riyadh Air has officially launched ticket sales for its flights between Riyadh and London Heathrow, set to begin on…
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Cathay Pacific Removed Its First-Class Lounge Cabanas. That Tells You Where Luxury Travel Is Heading
Cathay Pacific has removed its iconic first-class lounge cabanas, signaling a shift in luxury travel trends. The…
Skift
Accor Renews PSG Soccer Deal; Loyalty Chief on the 3 Tests Every Partner Must Pass
Accor has extended its partnership with Paris Saint-Germain (PSG) through 2030, solidifying a decade-long…
Skift
Ryanair CEO Ties Fuel Outlook to Trump’s Midterm Math
Ryanair's CEO Michael O'Leary discussed the airline's record profits and passenger numbers during a recent earnings…
Skift
Brand USA Launches Fact-Checking Platform to Win Back International Travelers
Brand USA has launched a new fact-checking platform aimed at addressing misconceptions among international travelers…
Skift
Wyndham CEO Geoff Ballotti Diagnosed With Cancer: ‘Prognosis Is Favorable’
Wyndham CEO Geoff Ballotti has been diagnosed with multiple myeloma, a type of bone cancer. He stated that the cancer…
Skift
Premier Inn Owner Under Pressure: Sell Now, Demands Activist Investor
Corvex Management is urging Whitbread, the owner of Premier Inn, to sell the company, claiming that its current share…
Skift
The Vacation Rental Company Deflecting 60% of Guest Inquiries With AI
Evolve, a hybrid vacation rental management company, has successfully integrated AI into its operations, resulting in…
Skift
Expedia on Track for $350 Million Acquisition of CarTrawler: Scoop
Expedia is reportedly in the process of acquiring the Irish B2B ground-transportation platform CarTrawler for $350…
Skift
‘Desperate’ to Travel, but Rising Costs Point to ‘Uneven’ Summer
The travel industry is anticipating a busy summer despite rising fuel costs. AAA forecasts a record number of…
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